"Designing effective products goes beyond usability, it requires understanding complexity and turning it into clarity."

I'm a Senior Product Designer with an unusual route into the field: I started in Industrial Design, where I learned to think about how things are structured and built, and later earned a Master's in User Experience Design. That background is why I instinctively see products as systems, modular, scalable, and built to hold up as they grow.

I've led design for global products at companies like PepsiCo, where I redesigned enterprise workflows used across the organization and cut the path to key information from fourteen plus steps down to six. But my work isn't only enterprise. I also design consumer mobile products and conversational experiences, most recently architecting Amorea, a wedding platform, and its WhatsApp assistant, where I defined not just the screens but the assistant's scope, voice, and behavior.

What connects all of it is how I make decisions. I dig into the real problem before designing a solution, on Amorea, that meant recognizing the true pain wasn't creating invitations but knowing who's actually coming, and building the whole product around that. I work closely with product and engineering, balance user needs against business goals and technical constraints, and care as much about what a product shouldn't do as what it should. The result is work that improves usability and holds up at scale.