User Research
Understanding the needs, behaviors, and motivations of users through qualitative and quantitative research methods. This includes conducting interviews, surveys, and analyzing user data to guide design decisions.
who I am
About Me
I am a UX designer with a foundation in Industrial Design and a Master's
degree in User Experience Design from Universidad Internacional de la Rioja.
My journey into UX design began after earning my Bachelor's in Industrial Design,
where I realized my passion for creating intuitive, user-centered experiences.
With several years of experience working for companies like PepsiCo,
I have honed my skills in designing seamless intranet systems, mobile applications,
and enterprise tools. I am particularly focused on user research, prototyping, and
accessibility, ensuring that every design I create is both functional and accessible to diverse users.
I am a creative problem solver who values empathy and user insights. My design process
always starts with understanding the user’s needs, putting myself in their shoes to
craft experiences that truly meet their expectations. Whether I’m designing a global
intranet for a large corporation or a mobile app for a startup, my approach centers on
delivering solutions that empower users.
